Wednesday, November 26, 2014

Fill This Front: V O G

123 South 19th Street

Yeah, its a Google Streetview image. Didn't have a chance to photograph it for real. Dang early sunsets!
                I don't like it when stuff near Rittenhouse Square stays empty. After all, this is touted as our most badass neighborhood and has been named one of the best city neighborhoods in the goddamn nation! Though its only been empty for 6 months, its sadness is compounded by the fact that its previous occupant was there 22 years!
                This space has been a lot of stuff since this building was constructed in 1925... its been split into two and three spaces at different points over the decades and even went for a long time as just a ground floor office space. In about 1986 it became some kind of health spa space and in 1992 became the Philadelphia location of VOG International Salon.
                See that ugly-ass 1990s-ish signage? The salon went back and forth with Zoning, the CCRA, and the Art Commission between 1996 and 1998 to get it done. For awhile, the VOG had to be left out until it got approved.
                VOG moved to a new place called 21M in April and the space they were in for over 20 years has stayed empty since. Let's try to get it filled. This is a 1,384 square foot space at the Southeast corner of 19th and Sansom. Not only is it one block off of Rittenhouse Square, its surrounded by buildings that are home to thousands of people with shit-tons of disposable income! Also nearby are thousands and thousands of offices where people make tons of dough.
                 The location gets tons of foot traffic and is served by a buttload of public transit (just like all the other Fill This Fronts I've featured). You'd have to work pretty hard to fail at this space. Here's the listing. Take that leap and FILL THIS FRONT!

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